Royal Botanic Gardens & Domain Trust
“Imagine if a plant had a voice... what would it say about itself, its past, present and future Our brand is designed to activate our knowledge and our science at the point of experience - to give plants a voice. The ‘Tree of Knowledge’ will help us communicate important messages and focus the brand experience for all our stakeholders both inside the organisation and out. It will allow us to inform the future and pass on our collective wisdom as custodians and interpreters.”
- The Royal Botanical Gardens & Domain Trust Brand Guidelines
NB - Brand Strategy by others.